The IKEA Effect in Education
During a recent snowstorm I found myself perusing a list of recorded television shows on the DVR. While watching an episode of Bull, a show about scientific jury selection, or possibly jury manipulation, there was a term used by Dr. Bull that I had not heard before, “The IKEA Effect”. It was explained by the main character that it was a cognitive bias in which consumers place a disproportionately high value on products they created. Of course this was a fictional TV show, so I had my doubts. I looked it up to confirm if it existed and sure enough, I found it to be a real thing.
On a personal level I found myself in agreement through my own experience with furniture that I had put together in the past, whether bought through IKEA or anywhere else it might have been purchased. Of course my personal reflection on this was not limited to furniture assembly. I also began to think about lessons, courses, and curriculum that I had developed or helped develop over my career.
As an educator I found that the things that I personally developed meant more to me and seemed more effective than things developed and contributed by others. This was probably because I had a clear understanding of the focus and intent of my own ideas. I was also clear about the whys and wherefores of changes that I may have made through reflection and results of formative assessments. I was also aware of the blemishes I would hope no one else would see. Although I have no personal experience with it, I imagine many educators may not feel the same types of connections with boxed curricula now being adopted by some schools.
The question I now have is, does this hold true for students as well as adults? I know that when my students were involved with the development of their own projects, as well as the rubrics that would be used for their assessment, they felt empowered in their own learning. They were very involved with the development of writing portfolios and often expressed a feeling of ownership for their own learning. These were feelings that kids do not get from lectures.
With all of this being considered, I wonder why there is still such resistance to teachers having a greater voice in what and how they teach. Additionally, why are so many teachers resistant to giving students greater voice in their own learning. As individuals I believe the more we have a say in what we do and how we do it, the more we take ownership of what we do. If teachers own their own teaching, would they not have a greater interest in its outcome? If students had a greater voice and choice in their learning, would their ownership of that learning not serve as a motivation to further expand their learning?
Our purpose in education should focus on enabling teachers to teach and teaching students how to learn. This should rely heavily on self-motivation, so that teachers own their teaching and students own their learning. Forcing tasks, information, lessons and curriculum that have little relevance to teachers or students impedes their ownership and only confuses or stifles teaching and education. Enabling more voice for teachers and students should be a key for 21stCentury education.